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In today’s ever-changing media environment, earned media is a powerful asset for advocating for home care. By engaging with the press, you can amplify your message, reach a wider audience, and influence public opinion and policy. To make the most of media opportunities, consider submitting letters to the editor, writing opinion editorials, and pitching feature stories.

Personal connections, such as highlighting a caregiver’s dedication, a family’s struggle to find adequate care, or the impact of regulatory and legislative decisions, can effectively humanize the issues and generate significant support.

  • Tips for Writing a Letter to the Editor: Boost Your Advocacy with Effective LTEs
    Letters to the Editor (LTEs) are a powerful tool for advocating important issues, particularly in the realm of home care. They are quick to write, frequently published, and widely read. Politicians and government agencies often pay close attention to these letters as indicators of constituent concerns. Here’s how to craft a compelling LTE that stands…
  • Tips for Writing an Opinion Editorial: Crafting Effective Op-Eds for Advocacy
    Opinion Editorials (Op-Eds) are a powerful way for columnists, public officials, community leaders, and advocates—such as those at PHA—to influence public opinion and drive policy change. Unlike Letters to the Editor (LTEs), Op-Eds provide more space to present your case and include a strong call to action. If you’re aiming to make an impact, follow…