Tips to Make the Most of Your Social Media Advocacy Posts

July 29, 2024

Leveraging social media for grassroots advocacy can significantly amplify your message and engage a wider audience. Here’s how you can maximize the impact of your social media efforts in support of PHA’s advocacy goals:

1. Connect with PHA

  • Engage with Our Channels: Follow PHA on our social media platforms and interact with our posts. Every like, comment, and share helps spread our message and connects our advocacy efforts to your network.
  • Stay Updated: Keep up with our latest updates and initiatives to stay informed about new ways you can support our cause.

2. Follow Your Elected Officials

  • Stay Informed: If you’re not already following your elected officials on social media, now’s the time. Use our Legislative Action Center to find their social media handles.
  • Engage Directly: Engage with their posts to build a connection and keep our issues on their radar.

3. Follow Your Local Media

  • Build Awareness: Following local media outlets on social media helps you stay updated on regional news and issues. Use our Media Directory to connect with local media professionals.
  • Support Media Efforts: Engage with their posts to amplify coverage and build public awareness around our advocacy issues.

4. Share Your Own Content

  • Create Original Posts: Elevate your advocacy efforts by crafting your own posts. Share your personal experiences and perspectives on home care to add a unique voice to our campaign.
  • Utilize PHA Graphics: Use the social media graphics provided by PHA to make your posts visually appealing and aligned with our branding. Check back regularly for new content and updates.

5. Tag Your Target Audiences

  • Increase Visibility: When sharing PHA posts or creating your own content, make sure to tag your target audiences, including @elected officials, @media outlets, and @PHA. This ensures they see your message and helps their followers engage with your content.
  • Pro Tip: If you’re sending a Letter to the Editor (LTE), share your final version on social media and tag the media outlet and your elected officials to maximize visibility.

6. Use Hashtags

  • Expand Reach: Incorporate relevant hashtags in your posts to make it easier for others to find and join the conversation. Use PHA’s designated hashtags to stay connected with our broader advocacy efforts:
    • #ElevateHomeCare
    • #CareAtHome

7. Maximize Events

  • Generate Buzz: Use events like Advocacy Day to create excitement and focus attention on our issues. By concentrating your social media efforts around specific events, we can coordinate our advocacy and make a stronger impact.
  • Live-Post and Share: PHA will be live-posting during events and encouraging participants to share their experiences. Use the above tips—hashtags, tags, and engaging content—to contribute to a unified message that resonates with legislators and media.

By following these tips, you can enhance your social media presence and contribute effectively to our advocacy efforts. Your engagement not only supports PHA but also helps drive meaningful change in the home care sector.